What is Timo? What we know about the e-commerce company that had multiple Super Bowl ads

Confused about all the Temu ads playing during this Super Bowl this year? you are not alone.

Searches for e-commerce company Temu — including the phrase “what is Temu” — soared after the company aired several commercials during the game, each featuring colorful cartoon characters buying goods for just 99 cents. A fun song played in the background as characters danced across the screen, promising viewers the chance to “shop like a billionaire.”

“This ad represents the highlight of a Super Bowl campaign that included more than $15 million in coupons and giveaways.” Timo said in a statement reported by CNN. The company did not immediately respond to a request for comment from USA TODAY.

A quick search on the platform’s website reveals amazing deals: $8 sneakers; AirPod $18 Looks like a; $4 Stanley Cup stupid.

But are the site’s low prices worth it? Here’s what to know about Timo.

This illustration shows the Temu app in the App Store seen in Temu consumer videos, in Washington, D.C., on February 23, 2023.This illustration shows the Temu app in the App Store seen in Temu consumer videos, in Washington, D.C., on February 23, 2023.

This illustration shows the Temu app in the App Store seen in Temu consumer videos, in Washington, D.C., on February 23, 2023.

What is Timo?

Temu is an online discount marketplace that offers everything from T-shirts to garden hoses. The one thing all of their products have in common? low prices. The company says the elements are there Shipped directly From suppliers and manufacturers, which helps reduce costs.

Temu launched in the US in September 2022 and had more than 50 million monthly active users in the US as of January, according to market intelligence firm Sensor Tower. That’s nearly 300% year over year.

The company operates similarly to other e-commerce companies like Amazon, but shoppers can expect longer shipping times since goods are shipped more often From China and other parts of the world.

Despite the long shipping time and reports Questionable quality Of some products (Temu’s Best business office rating Rated 2.5 out of 5 stars, Temu is among the most downloaded apps globally and in the United States

“Temu has completely won over consumers over the past year,” according to a note from Sensor tower.

Driven by a “flashy” user interface and in-app games promoting discounts, Temu “dominated consumer interest” compared to its competitors, the company said. Sensor Tower found that Temu users spent an average of 23 minutes per week on the app in Q4 compared to 18 minutes on Amazon and 22 minutes on eBay.

“Temu’s value proposition, gamification of its app, increase in ad spend, its broad assortment and close relationships with suppliers are what we believe is driving the company’s growth,” the Sensor Tower note said.

Is dating legal? It’s not the deal you want, regardless of the coupon codes, warns a cybersecurity expert

What is the parent company of Timo?

Temu was founded in Boston, Massachusetts in 2022. Its parent company is PDD Holdings Inc., Formerly Pinduoduo.which is headquartered in Shanghai.

PDD’s stock price was trading 3% higher Monday afternoon at $131.49.

Is Timo safe to buy from?

PDD Holdings also owns Pinduoduo, a Chinese e-commerce company is accused of using code to bypass mobile phone security settings to spy on other apps, read private messages and change settings.

PDD denied the claims That its application contains malicious code.

A page from Timo's website appears on June 23, 2023 in New York.  Temu, the online retailer founded in China and increasingly popular in the United States, is opening its platform to American and European sellers, a Temu spokesperson confirmed on Thursday, January 25, 2024.A page from Timo's website appears on June 23, 2023 in New York.  Temu, the online retailer founded in China and increasingly popular in the United States, is opening its platform to American and European sellers, a Temu spokesperson confirmed on Thursday, January 25, 2024.

A page from Timo’s website appears on June 23, 2023 in New York. Temu, the online retailer founded in China and increasingly popular in the United States, is opening its platform to US and European sellers, a Temu spokesperson confirmed on Thursday, January 25, 2024.

Is Timo stealing your information?

Temu’s website says the company collects various data, including:

  • Contact information such as email address and phone number.

  • Purchase and search history.

  • Location data and IP addresses.

  • Social media profiles (if entered by user).

  • Data from external sources.

Class action It was filed last year accusing Temu of violating customer privacy rights by collecting private data in “unscrupulous” ways, and cybersecurity experts warned that use of the app comes With risks.

Does Timo use forced labor?

Timo was accused of circumventing the US ban on products made in China’s western Xinjiang province. According to a 2023 report from Ultra Information Solutionsa global supply chain verification company.

The United States has banned the import of products from this region, citing abuses against the Muslim-majority Uyghur population in Xinjiang.

This article originally appeared on USA TODAY: She explained the e-commerce company Temu has all the Super Bowl ads

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