Taylor Swift’s presence in the NFL is a high-octane boost to America’s right-wing grievance machine

You know who doesn’t want Taylor Swift mania to threaten to swallow up all sports media between now and the Super Bowl? US-based sportsbooks, which made the announcement on Wednesday They won’t take bets On whether Swift will appear at the match scheduled for next Sunday in Las Vegas.

The pop star’s romance with Kansas City’s Travis Kelce has made headlines throughout the entire NFL season, and she’s a regular presence in the luxury box at Kansas City games, seen with Kelce’s family and friends. But the day before KC takes on the San Francisco 49ers in the Super Bowl, Swift is scheduled to perform in Tokyo.

We’ve learned that Swift is very powerful. It could boost jersey sales, increase viewership for the already popular league, and create major media outlets I think she invented Swag Surfin, all by herself. But even Taylor Swift can’t close the distance between Tokyo Dome and Allegiant StadiumSo her availability on match day is not guaranteed.

Normally this combination of profile and uncertainty would turn an event into a gambling stock, but this time the US bookmakers decided they didn’t want that action. Exact mismatches get this kind of treatment, as do sporting events with predetermined outcomes, such as professional wrestling matches and set fights.

Among commentators mixing sports and politics on the American right, the public romance between Swift and Kelsey is an example of the latter — another twisted rivalry created by someone seeking to deceive an unsuspecting public. To hear some people tell it, Swift, Kelce, and Kansas City are in the Super Bowl as it’s written John Cena defeats The Rock.

I won’t detail the conspiracy theories in depth here, because I’m hesitant to reveal them, but since coming out as an NFL cheerleader, Swift has… He was demonized by conservative American commentators As a distraction, a saboteur, and a secret government agent sent to brainwash football fans.

A woman cheers at a football match.
Taylor Swift’s love story with Travis Kelce has led to a variety of unfounded accusations by American conservative commentators. (Reid Hoffman/The Associated Press)

None of these accusations are true. They are all sexist. But the right-wing media grievance machine needs fuel, and the specter of Taylor Swift on the biggest day on the sports calendar is a high-octane boost. Between now and Super Bowl Sunday, expect this engine to be firing on every elusive cylinder.

Criticizing American conservatives is not in my job description, but a column analyzing sports media necessarily involves dissecting immature, bad-faith sports footage. A critical mass of this type of comment comes from Fox News and copycat comments, but I can’t control the source. I’m just exploring the issues.

With Swift, some complaints come from politically agnostic soccer fans who think KC broadcasters devote too much time to her.

Fact Check Pt. 1:

We all watch the game on second screens. When the camera switches to Swift, scroll through your phone until you can safely look at the TV again.

Fact Check Part 2:

Swift does not cost you any in-game action. This is gridiron football, where play lasts six seconds, and most of the rest is what track coach Tony Holler calls “televised loitering.” Add all of Swift’s photos from the AFC Championship Game A total of 44 seconds. It doesn’t cost us anything.

Unfounded media criticism

revision. Swift appears to have cost some commenters common sense and a great deal of personal peace.

On December 25, Clay Travis, a notorious celebrity performer who had targeted Swift earlier in the season, came forward to announce that Swift was a guide for Kelsey Sampson.

“(Kansas City) is not a good football team and looks like Travis Kelce should retire,” Travis posted on Twitter. “The worthless double Pfizer shots may have caught up with him. Either that or Taylor Swift is (Kansas City).” Yoko Ono. Maybe both.”

Granted, Kelce only posted 984 receiving yards this regular season, his lowest total since 2015. But last week he torched the typically tight Baltimore Ravens defense for 11 receptions and 116 receiving yards, though Swift welcomed him in person. And if it drained the entire team, how did they manage to win twice on the road and qualify for the Super Bowl?

Either it’s harmless or this entire competition is rigged.

Or the third option, theorized by social media personality and self-described “alpha male” Nick Adams – She is seeking the $70,000 American Super Bowl bonus from Travis Kelce.

“For those wondering why Taylor Swift is dating Travis Kelce: Are things starting to make sense now?”


A woman in a large crowd in the stands at a football match holds a sign that says Is Taylor Here?
Swift’s presence at several Kansas City games has become a topic of conversation among fans and media alike. (Jason Hanna/Getty Images)

Swift, 34, is worth $1.1 billion. For the average Canadian aged 35-44 years, The number is $234,400. For the average Canadian, $70,000 is an impressive payday. For Swift, adjusted for net worth, it’s worth about $15. A pleasant surprise if you find it in the pocket of some pants you were about to wash, but not enough to make you fake a love affair. If you love someone for $15, you love that person, period.

The latest wave of anti-Swift criticism Politics centered. She voted for Joe Biden in 2020, and urged her fans to do the same. Some critics want her to keep her politics away from this sporting event, as if Donald Trump does not appear on UFC cards. Or as if Ron DeSantis doesn’t wear baseball. It is as if the failed Republican primary candidate, Vivek Ramaswamy, was merely throwing his hands off the outpouring of popularity as he trailed Jake Paul into the ring. Paul’s last game.

Swift has not supported any presidential candidate yet, other than conservative commentators She seems terrified that she’ll be using the Super Bowl lights To boost the campaign of current President Joe Biden. The shared signal from Swift is strong. Biden already knows.

But so does the NFL. Nearly 25 million viewers watched the game in which the Kansas City Chiefs defeated the Chicago Bears, with Swift in attendance. Subsequently, retailers reported a 400 percent spike in sales of Kelsey T-shirts.

Taylor Swift Food for Business. You don’t need to be a Swiftie to admit it. All you have to do is know how to add and subtract. So, if you’re vehemently against its presence in the NFL’s orbit, you’re also against the league cultivating new fans and making more money.

This is your right, and it is fair. You could make a strong case that seemingly unrelated developments — from sports laundering to gambling addiction to the NFL’s racially skewed concussion settlement payouts — all stem from the sports industry’s relentless pursuit of greater profit margins. It’s just a confusing position to take when, the rest of the time, you’re a pro-business cheerleader eager to see the rich get richer.

However, some people tie themselves into ideological knots just so they can stay on Taylor Swift’s bad side. Confusing, but not a huge surprise.

Sportsbooks tried to warn us.

Often times, when it comes to Taylor Swift, all bets are off.

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